At Senko GTM, we build sales sequences for B2B teams who want consistent pipeline - not just one-off emails that get ignored.
What is a Sales Sequence?
A sales sequence - also called a cadence - is a pre-planned series of outreach touchpoints delivered to a prospect over a set period. Rather than a single cold email, a sequence creates multiple opportunities to be seen, engaged with, and responded to.
Sequences typically combine email, LinkedIn, and phone across two to four weeks.
A Typical 7-Step Sequence Structure
Day 1 - Email 1: Cold introduction. Short, personalised, low-friction CTA.
Day 3 - LinkedIn connection: Short relevant note. No pitch in the request.
Day 5 - Email 2: Different angle. Add a case study reference or relevant stat.
Day 7 - LinkedIn message: Brief conversational follow-up if connected.
Day 10 - Email 3: Value-add. Share something genuinely useful.
Day 14 - Phone call: Brief professional call or voicemail.
Day 18 - Email 4: Last touch. Honest and short - acknowledge the silence.
How Many Steps?
Most positive replies come from the 3rd-5th touchpoint. Five to eight steps is the sweet spot for most B2B outreach.
Tools for Sequences
- Instantly - High-volume cold email with strong deliverability
- Smartlead - Flexible multichannel sequencing
- Apollo - Prospecting database with built-in sequences
- Outreach / Salesloft - Enterprise-grade platforms
At Senko GTM, we design sequences grounded in your ICP, tested across variables, and refined on real reply data.